Core Competencies
• Product Design Mastery
Expert in the art of translating real-world challenges into captivating solutions. Proficient in Human Computer Interaction (HCI), User Research, Persona Development, Empathy and User Journey Mapping, Storyboarding, Information Architecture, Low and High-Fidelity Wireframing, UI Design, Prototyping, Usability Testing, and A/B Testing to create meaningful user experiences.
• Creative & Art Direction Excellence
Results-driven creative with proven expertise in transforming concepts and ideas into compelling user experience and visual imagery. Possesses a keen strategic vision for developing innovative and inspiring advertising campaigns. Dedicates daily time to ideation for the Product Design and stays at the forefront of emerging technologies and trends.
• Pixel-Perfect Precision
A devout advocate of 'Pixel Perfect Design'. Meticulously oversees and finalizes all artworks, ensuring the highest level of attention to detail to maintain design excellence.
• Technical Versatility
Proficient in Mac and Windows operating systems, with an expert skill set in Figma, Adobe Photoshop, Adobe Illustrator. Possesses essential knowledge of Premiere Pro, After Effects and Adobe InDesign. Additionally, excels in Photography which kick started his design journey.
• Design Team Leadership
Adept at guiding and inspiring design teams to achieve excellence. Demonstrated capability in leading and managing product design professionals, Agile and Waterfall Project Management methods, fostering collaboration, and nurturing a culture of continuous learning, innovation and high-performance within the team.
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Work Experience
Product Designer (Assistant Manager)
Third Space Global, Colombo 10. - July 2021 to Present
• Comprehensive UX Audit: Led the product design team in systematically assessing user experience on TSG Platform, identifying and prioritising usability issues, enhancing accessibility, and addressing design inconsistencies where the findings informed strategic improvements.
• Architected and designed New Design Kit (TSG Design System 2.0): Lead the product design team in the creation of a brand new efficient design kit after analyzing and addressing usability concerns in the existing kit. Developed a roadmap for reusable components, enhancing design efficiency and consistency in 2023.
• Lead and Managed Multiple Projects: Successfully led the TSG Creative & Product Design teams in various projects including Leave Management System, Tutor Onboarding System, Tutor Preparation Experience ver.1.0, and more.
• Information Architectural Improvements: Provided valuable enhancements to the information architecture of the Third Space Portal in 2022, resulting in a significant improvement in user navigation and efficiency.
• Built TSG Design System 1.0: Designed the foundational Third Space Global design system ver.1.0, ensuring consistency across design elements and saving 43% of design and implementation time on subsequent projects in 2021.
• Design Achievements: Successfully completed Tutor Preparation Experience ver.1.1, Third Space Global marketing website 3.0, and TSG Brand Identity 2.0, further strengthening the user experience in company products.
• Driving Design Excellence: Designed entire solution for the Non-Tutor HRIS project and crafted a comprehensive design vision for the innovative Third Space Global Platform with 16+ core services. This platform, utilised by both tutors and non-tutors (1600+) for daily online 1-to-1 tutoring tasks, achieved a 25% improvement in user satisfaction than the Third Space Portal (Previous version).
• Team Leadership: Managing a team of 4 product designers, providing guidance and design vision across multiple projects. Fostering a conducive environment for team members to excel and deliver highly user- friendly solutions.
• Employee Well-being: Prioritising the well-being of team members, ensuring a balanced work-life approach to reduce stress and enhance productivity.
• Design Skill Improvement Program: Conducted a 6-month comprehensive Skill Improvement program for UI/UX designers, focusing on core design skills, interpersonal communication, and soft skills, leading to improvements in design quality and team cohesion.
Freelance Product Designer /Art Director
neonflies, Negombo. - February 2015 to Present
• Diverse Creative Solutions: Spearheaded numerous creative solutions encompassing social media campaigns, comprehensive branding exercises, and impactful UI/UX and Graphic Design for a wide array of clients including À La Carte, MUSCSL, eRav, ACQUEST, Scan Metal, Empite, Mindvalley, DIMO Lanka, and more.
• Branding Excellence: Orchestrated branding exercises that resulted in increase in brand recognition and customer engagement for clients.
• UI/UX Mastery: Designed user-friendly interfaces and experiences, driving improvement in user satisfaction and business goals.
• Graphic Design Impact: Produced visually appealing graphic designs that contributed to a boost in social media engagement and marketing effectiveness.
• Client Collaboration: Collaborated closely with clients to understand their unique needs and deliver tailor- made creative solutions that surpassed expectations.
• Project Diversity: Successfully managed a diverse portfolio of creative projects, ensuring high-quality and innovative solutions across industries.
Product Designer
Linear Squared Pvt Ltd, Colombo 07. - January 2020 to June 2021
• Designed Forecast Squared 3.0 and Capacity Squared Order Management 1.0: Collaborated with cross- functional stakeholders to research, survey, brainstorm and create user flow maps, wireframes, and high- fidelity UI designs. Conducted rapid testing, resulting in a 31% improvement in user satisfaction than the 2.0.
• Led holistic branding identities: Spearheaded the design vision for Linear Squared products, including Forecast Squared, Capacity Squared, and Retention Squared. Achieved cohesive brand placements for each product, increasing brand recognition.
• Contributed to LOLC Xfin mobile app: Designed brand elements and provided UI support for the Dev team. Conducted testing, enhancing the User Experience, and achieving a 28% reduction in user-reported issues.
• Created impactful marketing materials: Produced product brochures and marketing collateral for the LS Marketing team, contributing to a 15% increase in lead generation over 12 months.
Digital Art Director
BBDO Lanka, Rajagiriya. - February 2017 to March 2019
• Enhanced global brand presence: Elevated global brands like Mercedes-Benz, Taj Samudra and Saffola contributing to an increased brand visibility.
• Designed for top clients: Created impactful UX Design projects for clients including Heritance Aarah Maldives, Hatton National Bank, and others.
• Led successful social campaigns: Orchestrated effective social media campaigns for prestigious clients, achieving boosts in overall online engagement in company portfolio.
• Mentored and managed: Guided and managed a team of 3 designers, improving team efficiency and project outcomes.
• Pitched for major clients: Played a pivotal role in pitches to clients like Kansai Paints, CEAT, DFCC, FairFirst Insurance, Godrej GoodKnight and more, resulting in a 32% increase in pitch conversion rate in 2017 and 2018.
• Multimedia production: Produced Vlogs and Live IGTV videos for the Mercedes CLS Launch Campaign,
generating a 42% increase in campaign reach over social media than the last Launch.
generating a 42% increase in campaign reach over social media than the last Launch.
• Collaborated across teams: Assisted the ATL team with creative input and digital strategies, fostering
improvements in campaign synergy.
improvements in campaign synergy.
• Final creative work: Ensured the quality and consistency of designs as a Junior Final Artist, contributing to
increase in final production-ready materials.
increase in final production-ready materials.
• Oversaw photoshoots: Managed creative strategies at restaurant photoshoots for Taj Samudra, ensuring a
significant improvement in brand consistency over 1 year.
significant improvement in brand consistency over 1 year.
UI UX Designer
eBEYONDS Pvt Ltd, Pannipitiya. - January 2016 to January 2017
• Designed websites for top-tier clients: Created visually engaging website designs for prestigious clients, including Dilmah Tea, Pegasus Reef, Nikini Solar, The Park Hotels, WaterPaCT, Cinnamon Hotels, Star Packaging, Travelscape, SLEDB, Vakarufalhi Island Resort, and more.
• Ensured creative excellence: Provided creative guidance and oversight during website development to ensure the delivery of outstanding results and a seamless user experience.
• Produced compelling promotional materials: Designed brochures, leaflets, flyers, and various promotional materials, both for print and digital marketing daily, serving clients as well as eBEYONDS and PACE Institute.
Art Director / Photographer
Wenna Media Solutions, Wennappuwa - Feb 2015 to Sep 2015
• Achieved brand visibility growth: Designed impactful promotional materials, elevating brand presence for clients like Grand Coffee Lounge, Manel's Kitchen, Verona Hotel, La-Hiru Caters, and APE WENNA Magazine.
• Drove reader engagement: Directed captivating photoshoots for APE WENNA Magazine, enhancing reader engagement and retention.
• Expanded event coverage: Covered diverse events in Wennappuwa, broadening media reach.
• Enhanced satisfaction: Planned choreographed photoshoots, improving customer satisfaction.
• Optimised social media: Retouched images for increased social media engagement.
• Met tight deadlines: Consistently delivered high-quality work within deadlines, ensuring project success.
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Education and Training
• 2011 - 2014: Certificate of Higher Education on Computer Science - Staffordshire University, United Kingdom
• 2012: Career Building Training Sessions - Microsoft Student Champs, Sri Lanka
• 2011: Foundation Program (Equivalent to GCE A/L) - APIIT Lanka, Colombo, Sri Lanka
• 2010: International Computer Driving License - Microsoft / Verdata, Wennappuwa, Sri Lanka
• 2008: GCE Advanced Level - Joseph Vaz College Wennappuwa, Sri Lanka
• 2006: Archdiocese English Program - John Paul II Centre, Ja Ela, Sri Lanka
• 2005: GCE Ordinary Level - Joseph Vaz College Wennappuwa, Sri Lanka
